Kate Minnema

Head of Marketing

About Candidate

Fueled to connect people with brands that will improve their experiences, I lead marketing teams that strategize meaningful connections utilizing principal and innovative marketing and communication tactics. I understand peoples needs, anticipate their wants, and craft innovative solutions through brand storytelling.

I have a proven ability to inspire global teams and execute integrated marketing, brand, and communication strategies throughout an impactful technology career.

Work & Experience

Global Head of Brand and Business Marketing Sep 2022 - Oct 2023
Snap, Inc.

Drove forward the company mission to generate awareness of a new AR and AI enterprise-grade SaaS organization. Built, led, and delivered results through a global team of marketers encompassing events, creative, content, digital, product, and communications and fostered a collaborative and positive team culture across multiple US and EMEA time zones.

Head of Marketing, North America Dec 2019 - Sep 2022
Fit Analytics (A Snap, Inc. company)

Owned P&L for marketing and communications for Fit Analytics North America, an AI-based SaaS solution for retail. Additionally responsible for competitive and market analysis, presented findings and strategies to the CEO to inform business plans.

Director of Marketing Apr 2017 - Nov 2019
Smart Choice MRI

Managed integrated marketing strategy for Smart Choice MRI, an investor-backed retail health start-up, and managed a team of digital and public relations agencies and contractors.

Manager Digital Store Operations Jun 2016 - Apr 2017
Walmart Global eCommerce

Owned P&L of $72M Baby Super Department (Gear, Furniture, Toys, Consumables, and Clothing) for Walmart eCommerce. Led and developed a team of 5 employees.

eCommerce Merchant Jun 2014 - Jun 2016
Walmart Global eCommerce

Owned P&L of $66M Womens Apparel Department for Walmart eCommerce. Owned the development of conversion rate optimization resources for the Apparel department which led to an initial 3X lift in conversion.

Associate eCommerce Merchant Sep 2012 - Jun 2014
Walmart Global eCommerce

Owned P&L of $32M Shoes & Accessories Department for Walmart eCommerce. Managed the site experience action items to deliver best-in-class online browse and search experience of managed assortments. Doubled the Shoes and Accessories business to $32M YOY.

Brand Manager Jun 2010 - Aug 2012

Developed, launched, and managed merchandising and site placement of three private-label brands. Maintained a $10M portfolio and an average gross margin of 60%.


Market Research
Brand Strategy
B2C Marketing
B2B Markteting
SaaS Marketing
P&L Ownership
Department Leadership