[Hiring] Creative Producer at Palta

April 4, 2024

Job Overview

  • Date Posted
    April 4, 2024
  • Location
  • Expiration date
  • Experience
    2 Years
  • Gender
  • hiringOrganization


Job Description

Palta is a multi-product tech platform developing several mobile apps focused on health and well-being with a combined audience of more than 60 million monthly active users. Our portfolio includes such successful companies as Flo (global leader in female health), Simple (a nutrition and wellness app with over 15m downloads), Zing (personal fitness trainer), and more.

The rapid portfolio growth was fueled by the recently raised $100 million Series B round led by VNV Global, and the group’s revenue is currently sustainably growing 50% YoY.

Simple is a successful mobile product that has a user base of over 15 million people and has over 50% year-over-year revenue growth. It helps people improve their nutritional habits through personalized programs, meal tracking, and health insights, which allows them to lead healthier and happier lives.

Now, we are taking the next big step and working on a new revolutionary AI product that helps each person improve their health in a fun and engaging way.

We are seeking a Creative Producer who is passionate about creating impactful content in the health and fitness industry. As a member of our marketing team, you will be responsible for overseeing the production of video and image content, from conceptualization to final delivery. Your mission is to translate marketing objectives into clear, actionable content that drives user growth through paid channels such as Meta and Google. This role requires a blend of creativity, technical expertise, and project management skills to produce compelling content that aligns with our brand and engages our audience across multiple platforms.

Key Responsibilities:

  • Develop and execute innovative, data-driven creative concepts (static, video) for performance marketing campaigns on Meta and Google, ensuring alignment with brand and scientific guidelines.
  • Write briefs for graphic designers and video editors
  • Monitor ad performance metrics, analyzing data to continually improve campaign results
  • Lead the ideation and execution of innovative ad concepts that capture attention and provoke action
  • Analyze competitors’ ads and constantly search for new ideas and market trends.
  • Gather insights about target groups and copywrite (headlines, call-to-actions, video scripts)

We expect that you have:

  • At least 2 years of work experience in performance marketing as a Creative Producer, Marketing Manager, Copywriter etc.
  • An exceptional creative portfolio demonstrating a track record of successful campaigns and innovative ideas.
  • Understanding of performance metrics (CTR, CR, etc.) and their application in optimizing campaign effectiveness.
  • The ability to influence, tell a story, synthesize and convey key messages, and present them in a visual and compelling way.
  • Experience with AI-driven content creation tools. A proactive approach to the adoption of new AI tools into processes wll be a plus.
  • A 100% performance-oriented approach.
  • Excellent communication skills and the ability to work collaboratively
  • Excellent organizational skills, able to manage multiple projects simultaneously
  • Good English skills (B2+)
  • Curiosity and creativity.

Perks and benefits:

  • Competitive salary package commensurate with experience, plus stock options;
  • In-office, hybrid work and remote opportunities;
  • Relocation package (Cyprus);
  • The equipment you need to do your job;
  • A premium SIMPLE subscription;
  • 21 days annual leave, plus bank holidays (those observed where you live);
  • Support to learn English, should you need (or want) to;
  • Flexible hours. We focus on your results, not how long you spend at your desk.
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