[Hiring] Field Marketing Team Lead at Adaptavist
Job Overview
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Date PostedOctober 11, 2023
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Location
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Expiration date--
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Experience5 Years plus
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GenderBoth
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hiringOrganization
Adaptavist
Job Description
Working at Adaptavist
The Adaptavist Group is a global family of companies with a common goal. We combine the best of teamwork, technology, and processes, helping all kinds of businesses be better today and tomorrow.
We are experts at delivering enterprise software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems, including Atlassian, AWS, Slack, GitLab, Monday.com and Aha!
We make change happen. From anywhere.
Our flexible, remote-first way of working means that work can fit around your life, rather than your life fitting around work.
About the role
Our ideal Field Marketing Team Lead will be a highly motivated, results-driven individual who will be responsible for leading a team who takes care of the execution of marketing activities across a geography for The Adaptavist Group.
Working in partnership with the sales development team for the region, together you will drive growth across the Group. Together you will drive retention and growth in existing customer accounts whilst at the same time bring new target customers into the group, meet sales pipeline development and acceleration needs – and across everything; support our continued growth ambitions.
As a true results-driven experienced professional, you will thrive on overseeing the execution of a program of regional marketing activities. You will possess amazing organisational skills, stakeholders skills, customer understanding and building strong relationships with a truly data driven mindset. Key to success in this role will be the ability to influence, partner and work across the many teams within The Adaptavist Group to create successful outcomes.
What you’ll be doing
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- Marketing planning and execution
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- Work with your leadership team and other senior leaders to understand and articulate the growth opportunities for the region, using research & data to drive insights.
- Actively contribute to regular regional marketing planning in conjunction with your business partners, including leadership of activity/project budgeting. Able to align and prioritise the needs of multiple stakeholders to drive a cohesive plan for the region.
- Oversee all campaigns whilst closely collaborating with all other teams/suppliers for successful outcomes which will heavily focus on integrated multi-channel campaigns and regional events
- Lead the planning and execution of integrated, multi-channel demand generation programs, incorporating events, organic and paid media, email marketing, and even direct mail.
- Ensure enablement of regional business development and sales development – to maximise the outcomes of campaigns and activities.
- Work closely with regional sales development to build reporting, align to key metrics for the region to understand the impact being created, with regular stakeholder reporting and optimisation.
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- Measurement, outcomes focus
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- Measures and reports on the impact of our regional marketing initiatives, recommending revised activities to improve ongoing results to continuously optimize marketing strategies
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- Team Contribution
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- Bring your expertise and influence to teams outside of your immediate team, across the marketing and partner team and to the wider business.
- Influence and educate senior colleagues by presenting your work in executive meetings and across the business.
- Contribute to improvement initiatives across the Group to support the wider development and growth of the Group, fostering a culture of continuous improvement.
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What we’re looking for
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- 5+ years B2B field marketing leadership experience in North America, preferably in Tech industry, across a broad range of multi-channel, integrated marketing activities with a particular focus on events execution
- Exceptionally good at understanding the needs and expectations of a diverse set of customers and stakeholders
- Confident and self-assured communicator. Experience of managing a team of direct reports and also able to influence widely to build relationships
- Data-led, a strong handle of marketing metrics and a high level of understanding web analytics/tracking/reporting. ensuring all marketing is highly measurable and contributes towards our B2B KPIs.
- Excellent organisational and prioritization skills – experience of leading and managing multiple complex projects with attention to detail but also an ability to think innovatively and creatively
- Proven track record of understanding how to build and deploy campaigns to achieve the desired outcomes; on time and on budget and with the right quality
- Strong knowledge of regional demand generation strategies and tactics, including account segmentation, content localisation and content personalisation
- Excellent English written and verbal communication skills
- Ability to travel across the region as needed
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A few nice to haves
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- Knowledge of the Atlassian partner ecosystem or similar technology partner ecosystems is a strong advantage
- Experience within a fast-paced, fast-growth software/technology consulting environment
- Experience with Atlassian Jira, Confluence, Trello, Slack, Hubspot and monday.com desirable
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At Adaptavist, we are committed to promoting a diverse and inclusive community, and believe this positively impacts both the creation of our innovative products and our delivery of bespoke solutions to our global customers and our own unique culture.
We encourage all qualified applicants, regardless of age, disability, race, sexual orientation, religion or belief, sex, gender identity, pregnancy and maternity, marriage, and civil partnership status. From our family-friendly policies to our flexible work environment we offer a range of benefits and policies in order to support staff from all different backgrounds. If you have any questions, please do ask us.
We look forward to your application!
