[Hiring] Marketing Operations Manager at Adventure Travel Trade

May 17, 2024

Job Overview

  • Date Posted
    May 17, 2024
  • Location
  • Expiration date
    --
  • Experience
    2 Years plus
  • Gender
    Both
  • hiringOrganization

    Adventure Travel Trade

Job Description

The Marketing Operations Manager will be responsible to oversee the planning, execution, and optimization of our marketing operations efforts. This position requires a blend of strategic thinking, analytical expertise, and hands-on experience in marketing operations. You will be responsible for managing our email marketing platforms, implementing marketing technologies, analyzing data to drive insights, and collaborating with cross-functional teams to ensure the success of our marketing initiatives.

This role will help with maintaining data integrity and integrations between our Salesforce Sales Cloud CRM and Salesforce Marketing Cloud Platforms. The Marketing Operations Manager works closely with and supports both our Operations and Marketing teams working especially close with our regional marketing leads to oversee email production within the organization and partner in digital acquisition and retention solutions.

What You’ll Do:

  • Marketing Cloud Administrator
    • Create and maintain lists, data extensions and subscriber list in Marketing Cloud
    • Maintain global/consumer subscriber lists to be sure compliant with consumer privacy laws & SFMC best practices
    • Utilize Journey Builder to support customer journeys
    • Develop and oversee customer journey emails and drip campaigns when and if needed and utilize marketing automation tools to streamline campaign execution and optimize performance
    • Develop relevant reports and dashboards in Marketing Cloud
    • Monitor syncing of Marketing Cloud data from Salesforce CRM to Marketing Cloud and back
    • Make data-driven decisions to optimize customer solutions
    • Complete quality assurance checks on changes to data and journeys
    • Develop and document efficiencies in current and future processes
    • Own the organization’s Marketing Cloud platform to manage integrity and onboard new team members as needed
    • Monitor and stay apprised of trends and updates in the Salesforce suite of tools to take advantage and leverage the full capabilities of Marketing Cloud
  • Marketing Operations Duties:
    • Partner with the Marketing team to support the Director of Brand Strategy and regional marketing leads by providing technical strategy support to drive the optimization of our email marketing platforms
    • Partner with regional marketing leads on operation requests supporting developing marketing initiatives such as technical integration projects.
    • Partner with the Membership team to ensure the membership program receives the proper supportive functions including any automated renewal journeys, onboarding/offboarding survey campaigns
    • Partner with the Event team to ensure integrity of audience segmentation and the optimization of event communications and use the best practices to efficiently manage communication needs
    • Manage the integrity of the database including the acquisition of new contacts, organization of current database, and audience segmentation to inform strategic targeting that supports ATTA business units

Other/General:

  • Align work with ATTA’s values, mission, vision, and short- and long-term goals as set by the President.
  • Other duties as assigned by the Director of Operations and COO

Desired Skills/Working Conditions:

  • Experience in marketing; specifically email marketing management. Successful candidates must have some work experience (can include internship experience) with Salesforce Marketing Cloud platform and administration (not Salesforce Cloud or Service Cloud), or like platform.
  • Prefer knowledge of configuring Marketing Cloud Email Studio, Automation Studio, Journey Builder, Analytics Builder and/or Audience Builder or similar email marketing solutions.
  • Must possess and demonstrate excellent written and verbal communication skills
  • Technically savvy and experienced in light use of HTML, CSS (emails), analytics tools
  • Experience working with cross-functional teams
  • Ability to work in self-directed, fast-paced environment
  • Experience using digital analytics tools and creating reports that demonstrate measurable results is highly desirable for this role
  • Must be organized and possess great project management skills
  • Detail oriented, accountable, with solid follow through
  • Creative thinking and problem solving
  • Marketing Cloud Administrator certification desired
  • Ability to work remotely, independently, with little supervision
  • High level of competency with Google products: Google Docs, Google Sheets, Google Slides
  • Maintain a flexible work schedule to be able to work with a global team

Reports to: Director of Operations

Works closely with: Marketing Team, Operations and Events Team

Location preference: This is a global friendly position with a preference to have some working hours aligned with Pacific Time friendly hours.

Hours and Compensation: Full time hours are available for this position: up to 40 hours a week. Compensation range for a US based employee is $32-$40 hourly depending on experience. Contractor rate, if applicable, is based on this range, experience, and cost of living.

Apply Today
Please send a Resume or CV to [email protected]

As an equal opportunity employer, ATTA requests that you do not include a profile picture nor an address in your application.

ATTA is committed to doing business in an environment of mutual respect and tolerance, treating each other and travelers with respect, professionalism, and conducting business with safety, honesty, and integrity. We’re 100% committed to providing a harassment-free environment for everyone, regardless of gender identity, race, ethnicity, religion, disability, sexual orientation, physical appearance, or other facets of personal identity. We will do our best to make accommodations needed for qualified candidates.

About Adventure Travel Trade Association

Established in 1990, the Adventure Travel Trade Association is the largest global network of adventure travel leaders. Our community is made up of ~30,000 individual guides, tour operators, lodges, travel advisors, tourism boards, destination marketing and management organizations, outdoor educators, gear companies and travel media who share a belief and commitment to sustainable tourism. The connections and creativity of this vibrant community come together both virtually and in person to create and deliver the solutions that propel our businesses and our communities toward a responsible and profitable future.

Adventure Travel Conservation Fund

In 2016 the ATTA partnered with other leaders from the adventure travel industry to start the Adventure Travel Conservation Fund (ATCF), a nonprofit that provides funding, connections and an international spotlight on projects that protect the cultural and natural resources which underpin the adventure tourism industry. 100% of membership dues go towards funding these international projects. Each year members nominate projects, which are then vetted and finally voted upon by the ATCF membership.

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