[Hiring] Paid Digital / Account-Based Marketing Manager at Appen
Date PostedJanuary 5, 2024
ExperienceFresh, 1 Year, 2 Years, 3 Years, 4 Years, 5 Years
Appen is a leader in AI enablement for critical tasks such as model improvement, supervision, and evaluation. To do this we leverage our global crowd of over one million skilled contractors, speaking over 180 languages and dialects, representing 130 countries.
In addition, we utilize the industry’s most advanced AI-assisted data annotation platform to collect and label various types of data like images, text, speech, audio, and video.
Our data is crucial for building and continuously improving the world’s most innovative artificial intelligence systems and Appen is already trusted by the world’s largest technology companies. Now with the explosion of interest in generative AI, Appen is helping leaders in automotive, financial services, retail, healthcare, and governments the confidence to deploy world-class AI products.
At Appen, we are purpose driven. Our fundamental role in AI is to ensure all models are helpful, honest, and harmless, so we firmly believe in unlocking the power of AI to build a better world. We have a learn-it-all culture that values perspective, growth, and innovation. We are customer-obsessed, action-oriented, and celebrate winning together.
At Appen, we are committed to creating an inclusive and diverse workplace. We are an equal opportunity employer that does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Position Overview: We are seeking an experienced and results-driven Paid Digital / Account-Based Marketing Manager to lead our paid media efforts and account-based marketing strategies. The ideal candidate will have a proven track record of developing and executing successful digital campaigns, with a focus on targeting key accounts in the B2B space.
As a key member of our marketing team, you will play a pivotal role in driving awareness, engagement, and demand for our data solutions and AI applications.
Paid Digital Strategy:
Develop and execute a comprehensive paid digital marketing strategy to drive traffic, conversions, and lead generation. Manage paid advertising campaigns across platforms such as Google Ads, LinkedIn, Twitter, and other relevant channels.
Account-Based Marketing (ABM):
Lead the development and implementation of account-based marketing strategies to target and engage key accounts. Collaborate with sales teams to identify target accounts, develop personalized content, and execute campaigns to drive engagement.
Create compelling ad copy, visuals, and landing pages for paid digital campaigns. Develop and execute ABM campaigns that align with account-specific objectives and pain points.
Manage the paid media budget effectively, optimizing spend to achieve maximum ROI. Monitor and report on campaign performance, making data-driven adjustments as needed.
Analytics and Reporting:
Utilize analytics tools to track and measure the performance of paid campaigns. Provide regular reports on key performance indicators (KPIs) and insights to stakeholders.
Utilize data and audience segmentation strategies to target specific buyer personas and accounts. Work with marketing analytics to refine audience targeting based on campaign performance.
Collaborate closely with cross-functional teams, including content marketing, product marketing, and sales, to ensure alignment of messaging and goals.
- Bachelor’s degree in marketing, business, or a related field.
- Proven experience in paid digital marketing and account-based marketing, preferably in the technology or data services industry.
- Strong knowledge of digital advertising platforms, including Google Ads, LinkedIn Ads, and other social media platforms.
- Experience with marketing automation platforms and CRM systems.
- Analytical mindset with the ability to translate data into actionable insights.
- Excellent communication and collaboration skills.
- Results-driven with a focus on achieving measurable outcomes.
$100,000 – $125,000 a year
Appen is the global leader in data for the AI Lifecycle with more than 25 years’ experience in data sourcing, annotation, and model evaluation. Through our expertise, platform, and global crowd, we enable organizations to launch the world’s most innovative artificial intelligence products with speed and at scale.
Appen maintains the industry’s most advanced AI-assisted data annotation platform and boasts a global crowd of more than 1 million contributors worldwide, speaking more than 235 languages. Our products and services make Appen a trusted partner to leaders in technology, automotive, finance, retail, healthcare, and government. Appen has customers and offices globally.