[Hiring] Product Marketing Manager at Muck Rack

Job Overview

Job Description

Muck Rack is the leading SaaS platform for public relations and communications professionals. Our mission is to enable organizations to build trust, tell their stories and demonstrate the unique value of earned media. Muck Rack’s Public Relations Management (PRM) platform enables organizations to build relationships with the media, manage crisis risk and demonstrate PR’s impact on business outcomes.

Founder controlled, fully distributed, and growing sustainably, Muck Rack has received several awards for its unparalleled culture and product from organizations like Inc., Quartz, G2, and BuiltIn. We value resilience, transparency, ownership, & customer devotion and infuse these values into everything we do.

We’re looking for a creative, motivated Product Marketing Manager to join our team and help us build our product marketing function for scale.

As a key member of our growing Product Marketing team, your mission will be to develop a deep understanding of our buyers and our market, and help us communicate the unique value of Muck Rack. You’ll report to the Director of Product Marketing and work closely with our enablement and revenue teams to craft effective sales tools, and measure their impact. You should be excited about the opportunity to work with a collaborative and dedicated team, and to make a real impact on the business. You’ll be a great fit for this role if you love product marketing and are curious, creative, proactive, positive and flexible.

What you’ll do:

  • Participate in all aspects of product marketing, including launching new features and understanding the competitive landscape and market trends
  • Develop a keen understanding of our buyer and customer journey for key segments and build out persona maps for major buyer roles
  • Craft effective sales tools that resonate with buyers and customers, and measure their impact
  • Partner with Marketing colleagues and with cross functional teams including Enablement, Sales, Customer Success, and Product Management
  • Own projects of increasing complexity and visibility, developing project plans, identifying and mitigating risks, working with stakeholders to move the project forward, and communicating progress

How success will be measured in this role:

  • Delivering on initiatives outlined in quarterly OKRs
  • Proactively contributing ideas that align with company and team priorities
  • Positive feedback from internal cross-functional partners

If the details below describe you, you could be a great fit for this role:

  • You have 5+ years relevant experience in B2B SaaS, with 2+ years of product marketing experience
  • You have experience with all product marketing pillars and you can articulate your areas of expertise and areas of opportunity to learn
  • You develop great relationships across teams and have successfully collaborated with Sales and Customer Success to create effective sales materials
  • You write jargon-free copy and craft presentations that sing for a specific audience
  • You find connections in disparate insights and make suggestions for improving processes and materials (and act on those ideas!)
  • You take pride in producing high quality deliverables
  • For you, being data-informed isn’t a buzz-word but an actual approach to prioritizing and setting goals
  • You geek out about product marketing and look for opportunities to hone your craft
  • Willing to work EST/CST

Interview Overview

Below you’ll find an outline of the interview plan for this role. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision.

  • 30 min interview with a member of our Talent Team
  • A 1 hour zoom interview with the hiring manager
  • Skills assessment (2 hours max)
  • Peer interviews with several team members
  • Final call(s) with executive team member(s)


In the US, the total compensation for this role is between $97,000 and $120,000+, depending on skills and experience. Total compensation for this role consists of base salary and a quarterly bonus plan. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. For all other countries, we have competitive pay bands based on market standards.

Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.

Why Muck Rack?

Remote Work, Forever. We’re a fully distributed team and have pledged to remain that way forever. We offer employees a full home office setup, phone & internet reimbursement, and a monthly coworking membership. We build culture through virtual and in-person team bonding opportunities including team lunches, friendly competitions, and celebratory events!

Transparent Compensation. We offer competitive geo-neutral pay in the U.S. and review compensation at least once annually to ensure internal equity and alignment with the external market. Depending on the role, we offer either a standardized bonus program or attainable commission structure and an opportunity to earn equity in the company. All employees are eligible for our 401(k) plan* with employer contributions.

Health & Wellness*. Muck Rack provides comprehensive health, dental, vision, disability and life insurance for employees and their families. We offer a high-deductible health plan with 100% premium coverage for individuals, as well as a range of other plan options. Our team also has access to 24/7 Virtual Care, an Employee Assistance Program, employer-funded HSA contributions, and other pre-tax benefits. Team members have access to a quarterly wellness stipend and a free Headspace subscription.

PTO and Family Benefits. Our team enjoys 4+ weeks of off-the-grid PTO, paid sick/mental health days and 13 paid holidays, which can be exchanged for additional PTO with our “Holiday Swap Program.” We also provide up to 16 weeks of fully paid parental leave.

Personal & Professional Development. We grow talent by creating internal pathways for advancement and promotion. Muck Rack conducts bi-annual performance reviews, hosts team-wide workshops, and offers management training and leadership training opportunities. We also provide unlimited subscriptions to L&D platforms including Coursera & O’Reilly, as well as 2 additional days of PTO to dedicate to learning and development.

Culture of Inclusion. We know that diverse perspectives breed innovation and help us better serve our customers. We are committed to ensuring employees feel their identities are valued and that people of all backgrounds and points of view are treated equitably.

Customer-First. Founder-controlled means we have the freedom to be nimble, highly collaborative and innovative, building forward-thinking products that enable 3,000+ companies around the world to build trust, tell their stories and demonstrate the unique value of earned media.

*These benefits are specific to US-based employees. In some, but not all, cases we are able to offer equivalent benefits to employees located outside of the United States.

While we are a fully distributed team, we do have limitations on where we can hire and maintain a list of acceptable working locations based on job function. If we are unable to hire in your current location for the role for which you applied, you will be notified via email. While we enjoy many benefits as a permanently distributed and remote company, we cannot always support relocation or extended travel and have guidelines in place to ensure compliant work away from your designated permanent residence.

  1. If you’re excited about an opportunity at Muck Rack but your experience doesn’t align perfectly with the requirements of the role outlined here, please don’t let it stop you from applying. We’re committed to building a diverse and inclusive workplace, and we want to hear from you. You may be a great fit for this role or another position on our team. We deliberately encourage individuals from all backgrounds, including race, gender identity, sexual orientation, and disability status to apply for positions. We are an equal opportunity employer and we’re committed to a fair and consistent interview process and candidate experience.
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