[Hiring] SEM Specialist at Taskrabbit

Job Overview

Job Description

Taskrabbit will never use text or chat applications to conduct interviews. We have a thoughtful and interactive interview process that includes an initial recruiter phone screen and several video-based interviews with our hiring teams. Communications will always be conducted by taskrabbit.com domain names.

About Taskrabbit:

Taskrabbit is a marketplace platform that conveniently connects people with Taskers to handle everyday home to-do’s, such as furniture assembly, handyman work, moving help, and much more.

At Taskrabbit, we want to transform lives one task at a time. As a company we celebrate innovation, inclusion and hard work. Our culture is collaborative, pragmatic, and fast-paced. We’re looking for talented, entrepreneurially minded and data-driven people who also have a passion for helping people do what they love.

Together with IKEA, we’re creating more opportunities for people to earn a consistent, meaningful income on their own terms by building lasting relationships with clients in communities around the world.

  • Taskrabbit is a remote-first company with employees distributed across the US and EU
  • 5-time Best Places to Work in 2022 by BuiltIn. Including Best Companies in SF, Best Mid-Sized Companies, and Best Benefits
  • DataBird journal’s “Best Places” Best Companies for Diversity, #1 2019 and 2020
  • DataBird journal’s “Best Places” Best Companies for Women, #4 2019 and #1 2020

About the Job

We are looking for an analytical Search Engine Marketing Specialist to join our Growth Marketing team. They should be accustomed to: analyzing and implementing large-scale Google, Bing, and other campaigns, implementing keyword and ad copy experiments, leveraging data-driven insights to design rigorous campaign and feed experiments, and using automation in campaign management, bidding and targeting to drive paid investment efficiencies.

We are seeking a talented individual to run our Paid Search channel across our North American market. The SEM Specialist will develop the overarching strategy, direction of the search program, and work cross functionally with our product, business intelligence, data science and business operations team. Reporting to the Director of Growth Marketing, the SEM Specialist will play a critical role in growing and scaling Taskrabbit’s client base by focusing on driving profitable growth through new client acquisition. The ideal candidate will have a strong analytical background with a desire to innovate.

What You’ll Work On:

  • Build campaigns from the ground up, including keyword research, competitive analysis, audience definition, geographic targeting, and ad copy generation and experimentation
  • Daily campaign and budget management: Bid setting, audience optimization (within platforms and using third party DMPs).
  • Monitor campaign performance and pacing to goals, perform recurrent and ad hoc analysis, and flag opportunities to grow or optimize performance
  • Analyze, experiment, and iterate to improve performance and uncover new opportunities, including running structured A/B and channel lift testing to determine the incrementality of strategies on key business outputs.
  • Develop insights and share these insights with key stakeholders
  • Improve account management processes such as ad creation, keyword generation, landing page selection and ad copy testing and work toward toward automation of repetitive daily/weekly/monthly tasks
  • Manage data collection processes and ensure quality tracking across all channels.
  • Develop and maintain analysis and models that enable the company to market or operate more efficiently
  • Work cross-functionally with Product, Data Science, and Engineering to automate data collection and improve attribution analysis.
  • Accountable for SEM thought leadership activity, putting forward new topics of interest and championing creative strategic thinking.
  • Partner with the SEO team to improve overall brand visibility and drive maximum efficiency

Qualifications:

  • Minimum of 3 years of experience working on SEM marketing with a focus on user acquisition.
  • Proven track record of managing and executing Google Ads accounts at scale (big plus if Google Ads Certified)
  • Experience with Search Automation tools (Marin, Kenshoo, Search Ads 360, Google Ads API).
  • Experience with analytics tools (Google Analytics, Mix Panel, Looker, Optimizely)
  • Strong analytical skills – able to measure and analyze data, report on KPIs.
  • Experience running experiments (A/B creative tests, conversion lift tests, etc.) and analyzing data.
  • Strong understanding of performance marketing channels and experience optimizing campaigns by relevant KPIs such as CPA, ROAS, etc.
  • Analytical mindset and creative thinker to strategize and execute on tests within campaigns.
  • Comfortable working cross-functionally with Product, Design, Engineering and Agencies.
  • Great communication skills –  capable of translating your data-driven insights into actionable recommendations.

Compensation & Benefits:

At Taskrabbit, our approach to compensation is designed to be competitive, transparent and equitable.  total compensation consists of base pay + bonus + benefits + perks.

The base pay range for this position is $76,000 – $105,000. This range is representative of base pay only, and does not include any other total cash compensation amounts, such as company bonus or benefits. Final offer amounts may vary from the amounts listed above, and will be determined by factors including, but not limited to, relevant experience, qualifications, geography, and level.

You’ll love working here because:

  • Taskrabbit is a Remote-First Company. We value flexibility and choice but also stay committed to regular in-person connection.
  • The People. You will be surrounded by some of the most talented, supportive, smart, and kind leaders and teams — people you can be proud to work with!
  • The Values. 
    • Care Deeply. We take time to be present and partner with our team and communities.
    • Level Up. We navigate through ambiguity and go the extra mile.
    • Be A Better Neighbor. We build a diverse and sustainable community and encourage all voices.
    • Lead The Future Together. We value entrepreneurship and are inspired by action.
  • The Diverse Culture. We believe that we make better decisions when our workforce reflects the diversity of the communities in which we operate. Women make up half of our leadership team and our diversity representation is above that of the tech industry average.
  • The Perks. Taskrabbit offers US employees employer-paid health insurance and a 401k match with immediate vesting. Taskrabbit offers EU employees medical insurance. We offer all of our global employees, generous and flexible time off with 2 company-wide closure weeks, Taskrabbit product stipends, wellness + productivity + education stipends, IKEA discounts, reproductive health support, and more. Benefits vary by country of employment.

Taskrabbit’s commitment to Diversity and Inclusion:

An Active Commitment to Equity within our Company and Platform.

We are an inclusive community where all who share our mission and values belong. Our anti-racist culture actively strengthens the knowledge, understanding, and awareness of underrepresented experiences and our ongoing allyship commitment. Our diverse team represents the communities we serve, breaking down systemic barriers, and transforming lives- one action at a time.

Taskrabbit is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Taskrabbit is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.

Taskrabbit will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.