[Hiring] VP, Marketing at Siege Media

February 16, 2024

Job Overview

  • Date Posted
    February 16, 2024
  • Location
  • Expiration date
    --
  • Gender
    Both
  • hiringOrganization

    Siege Media

Job Description

Siege Media is a growing and remote-first content marketing agency! We were nationally recognized on Inc.’s Best Workplaces list and Inc. 5000 list, highlighting the 5000 fastest-growing private companies. Interested in joining the Siege team? We currently have a spot open for a talented VP, Marketing to help us continue to deliver great content for our world-class clients.

Perks for United States residents include 100% health, vision and dental benefits, 50% 401k match up to 6% of your salary, donation matching, career development training, unlimited PTO, work-from-home equipment, and free pens. Everyone loves free pens. We also hire internationally, apply or get in touch to learn about life working at Siege abroad.

Learn more about working at Siege by experiencing our culture on Instagram and checking out our work on Dribbble!

Siege Media values diversity. We encourage people of color, LGBTQIA+ folks, veterans, parents and those with disabilities to apply. Through our “health, then work” philosophy we are committed to helping all people succeed at Siege. If you require reasonable accommodation to complete our application or interview process, please let us know.

Responsibilities

  • At the core, increase the qualified web traffic and sales qualified leads to Siege Media
  • Serve as the final say/QA for business development content
  • Manage and proactively source available team utilization to create SEO-driven content for the Siege blog with the goal of growing sales qualified leads
  • Manage social media strategy and create content for Siege Media across email, LinkedIn, Twitter and Facebook, both for the company and personally. Content will be a mix of managed content via Siege Media team, and thought leadership content personally.
  • Periodically attend conventions, conferences, and trade shows, preparing collateral as needed, and provide post-event reports and analysis with a focus on building the business and fostering networking relationships
  • Manage a set business development budget to most intelligently allocate against internal and external resources to scale impact of the department
  • Project manage Siege Media team members via working with Content Marketing Managers to help them stay on timeline and hit Siege publishing and quality goals
  • Run Siege Media’s monthly business development strategy meeting
  • Report and improve on business development metrics monthly, such as SQLs, traffic, organic traffic, keyword rankings, and etc

Required Skills

  • Bachelor’s degree in marketing or a related field, or relevant experience
  • 7+ years of progressive B2B marketing experience with a proven track record of meeting and exceeding annual marketing goals, resulting in significant business growth
  • 4+ years of social media strategy experience that generates measurable platform growth and target audience engagement
  • 2+ years of experience working at an agency, ideally working in a marketing capacity or leading the marketing department
  • Experience and expertise in SEO and content marketing
  • Experience leading team meetings and maintaining agendas
  • Experience managing a marketing budget
  • Strong interpersonal skills and the ability to form productive working relationships in a remote setting
  • Ability to travel to conventions, networking events, and trade shows
  • Goal-oriented with the ability to set priorities, meet deadlines, and work independently

Suggested Skills

  • MBA or graduate degree in marketing or a related field
  • Experience with Google Workspace (Gmail, Docs, Sheets, Slides, Forms)
  • Deep experience in one of our three core verticals: fintech, SaaS, and ecommerce
  • Understanding of HTML/CSS and comfortable uploading content to WordPress
  • Proficiency in Adobe Creative Cloud
  • Proficiency in project management tools like Basecamp and Smartsheet

The salary range for this position is based on experience, starting at $110,000 per year.

Please plan to upload the following information during the application process:

  • Your resume
  • A short introduction/cover letter
  • A link to 2-3 relevant materials such as social media or blog content you managed, with a description of the content strategy relevant to those posts